I take products from zero to one, informed by years of designing at scale. Currently building AI travel experiences at Agoda, a Booking Holdings company.
Built from zero to one. Co-led the product strategy, design, and pitch for Agoda's first AI travel assistant. Backed by Booking Holdings. Launching May 2026.
Defined the strategy and system behind BA's destination pages. Replaced a fragmented CMS with AEM, giving the content team the tools to publish at scale.
Defined the pricing structure across ba.com. Replaced years of inconsistency with a single framework, adopted into BA's global design language.
Unified two fragmented apps into a single product, giving millions of readers access to all Independent content in one place.
